PETROBRAS
world energy congress
an interactive conference booth
How to share a challenging business vision & encourage new opportunities?
unexpected & captivating experiences
to show the disruptive potential of a company
the project
what
An interactive booth to present the Petrobras oil company at the 22nd World Energy Congress, at Daegu-South Korea, and at the 2014 World Petroleum Congress, at Moscow - Russia.
why
Petrobras needed a strong presence at the international conference to leverage the awareness of its position on the energy market, to promote its advanced oil and gas exploration technologies on deep waters and to foster new business relationships .
how
Through a visiting experience that represents the technologic endeavors and the creative personality of the company. To do so, the booth's structure 'came alive' by interacting with visitors on several technological touchpoints, which offered strategic information to be accessed on playful interfaces that mix digital content with unexpected physical triggers, such as gestures control.
Those touchpoints could be freely explored by visitors or could be used by the company's business agents to support conversations with partners.
goals & needs
people |
entertainment
.
networking
business opportunities
.
business |
.
.
brand awareness
technology promotion
new business partners
congresses around the world
a business card to the international oil market
Petrobras' booth is meant to present the companies projects, technologies and business opportunities on main oil events.
'the energy that moves us'
kinect video menu
Through gestures control, people interacted with a virtual 3D environment (built on Unity) to select inspirational content to watch on a large LED screen.
a technical portfolio
petrobras' technologies
Projects and technologies are presented to visitors by means of acrylic plates which directly interacts with a touchscreen table right under them. When each plate is positioned over the table, its content is displayed on the screen and follow the object as the user moves it around the surface. The content is categorized as projects, researches and a sustainable processes.
so, technology and design shaped how Petrobras connected itself to business partners
reflecting the company's innovative nature
general info
company
ydreams
my role
ux / ui designer
client
petrobras
skills used
illustration
information architecture
interface design
design team
alice bodanzky
ana monte
guilherme larrosa
luiz kuhner
victor ataíde
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