conta globo
GLOBO
an account service
How to build a customer relationship service for the biggest mediatech company in Latin America?
general info
company
globo
my role
ux / ui designer
client
globo
skills used
strategy & concept
information architecture
interface design
design team
natália brazil
erico darwiche
thamires falcão
eduardo brandão
fernanda marques
luiza teich
victorya halswanter
carlos nascimento
leonardo trilho
bruna weiss
ana beatriz
next project
© 2023 diego brito
an user account to unify customer relationship & to personalize the
experience across an ecosystem of digital products
the project
what
Conta Globo is a customer relationship service for *Globo's digital portfolio. An ecosystemic user account consisted on 3 pillars: user identification, big data and transactions platforms.
*Globo is the biggest media company in Latin America.
why
Globo needed to take business to its full potential, by using intelligence to improve the user experience and the efficiency of offers on all of its digital touchpoints.
To do so, the company needed to shift from a fragmented relationship with users (in which each of its products were an endpoint that knew only a fraction of the user's preferences and needs) to a broader approach in which each product collaborates to a shared and unified knowledge of customers.
how
Through an universal system responsible for centralizing the recognition, registration and supply of customer information across a vast set of digital products and user devices. Thus, generating an interconnected net of services that adapt their offers and settings to users' needs and preferences on different contexts.
So, the relationship between consumers and the Globo brand would be strengthened by an ecosystemic Globo Account meant to serve all of its products.
goals & needs
people |
convenience
.
.
safety & privacy
personalized services
business |
unified customer understanding
.
.
consumption growth
sales & ads efficiency
