How to spread the joy of the most popular sporting event in the world?
general info
company
ydreams
my role
ux / ui designer
partner
benza
koyfactory
skills used
interface design
client
the coca-cola company
design team
ana monte
luiz kuhner
cristina santos
david cunha
victor ataíde
next project
© 2023 diego brito
fifa world cup
THE COCA-COLA COMPANY
a sports fan experience
engaging and playful experiences to bring people together
while sharing the excitement of the competition
the project
what
Branded Coca-Cola themed experiences made for football fans throughout various brazilian cities to lift the excitement of the public during the 2014 FIFA World Cup, held in Brazil.
why
The Coca-Cola Company aimed to amplify the fans engagement on the FIFA hugely popular sports event, while attaching its brand to official celebrations and affective memories that people could take from this special moment.
how
Through a set of temporary public fan houses built for friends and families to celebrate the event, as well as a nationwide tour of a football themed circus to present the original tournament trophy. All of those sites were filled with playful experiences that mixed virtual and physical realities.
goals & needs
people |
.
friends & family time
.
entertainment
sports thrill
business |
.
media buzz
brand awareness
.
event promotion
