How to connect beer lovers to the most traditional brewery in Brazil?
bohemia brewery
AMBEV
an interactive museum
A journey through the art, culture and history of beer around the world
with engaging moments for the whole family
the project
what
A theme museum for beer enthusiasts, built on the original site of the first Cervejaria Bohemia factory (home of the first imperial beer in Brazil, dating from 1853).
why
The ambev company, part of the biggest beer manufacturer group in the world, wanted to take its popular label "Bohemia" back to its historical roots, strengthening its tradition by creating a world class beer experience and transforming its factory into a touristic site at Petrópolis, a historical city on the Rio de Janeiro mountains.
how
Through an immersive tour to discover the art, culture and history of beer around the world, as well as Bohemia's milestones since the age of the Brazilian Empire. A tale told by interactive installations, games, media sharing booths and beer tasting checkpoints to entertain and create memorable moments for groups of friends and families.
goals & needs
people |
entertainment
.
friends & family time
theme curiosity
.
business |
brand awareness
tradition reinforcement
new consumers
.
.
a special venue
the bohemia beer museum in the imperial city
Right in the heart of Rio de Janeiro's mountains, the original factory of the first Brazilian brewery was turned into a museum focused on telling the history of beer in the world and to reinforce Bohemia's tradition.
keeping track of the experience
an individual bracelet to collect personal souvenirs during the tour
In each attraction, visitors could scan the bar code on their admission bracelets to save and share the results of their interactions, which could be photos, videos, game's top scores and many other content formats.
immersive environment
multi-experience
storytelling
Ludic scenography and interactive interfaces to engage visitors, to educate and to entertain.
jumping game
kinect
barrel roll
Visitors played by jumping at the right time to avoid the falling barrels. The experience is a mix between the classic game, gestures control and a quiz about beer curiosities.
memories from the tour
share your experience
An interactive table which allows visitors to access all the souvenirs resulted from each station throughout the guided tour and share it on social media. To upload an individual content, each person must scan the bar code of its own bracelet.
until today, beer lovers visit the bohemia museum
and taste its fully immersive experience
general info
company
ydreams
my role
ux / ui designer
partner
dm9
skills used
illustration
information architecture
interface design
client
ambev
design team
ana monte
igo mayama
igor campos
renan luna
renato japiassu
victor ataíde
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